Archive for October, 2010

MyPanera Becomes My New Obsession.

Posted in Uncategorized on October 19, 2010 by lhowanit

With my new discovery of Panera’s new My Panera rewards card I have become less of a devoted customer and more of a  fanatical one.  I usually find that the majority of rewards cards don’t really live up to what they promise, however in Panera’s case they reward consumers just as promised. I am always delightfuly surprised when offered a complimentary pastry, coffee, smoothie or whatever my card treats me to after purchasing. There’s always the option to pass on the prize and save it for another visit, which is aggravatingly not an option for many other retail rewards cards . Now what  else could a loyal Panera follower ask for? I’m particularly fond of the actual card for your wallet as well as a miniature key chain card because I can always have MyPanera with me just in case I get the craving, which  I so often do. With the success of the MyPanera card, Panera obviously benefits from the new campaign mainly because Panera sincerely shows the apprecciation they have for their consumers, and the more you visit the more rewards you recieve!


Eataly: The New Manhatten Craze

Posted in Uncategorized on October 12, 2010 by lhowanit

With the recent opening of Italian market/ gourmet food funhouse, also known as Eataly, Manhatten has never been the same.

I myself was lucky enough to experience this 50,000 square foot trendy piece of Italy. Upon entering, what hit me was a senses overload, not only is it a european styled market only carrying the finest of produce, poultry, meats, etc. it features 12 different restaurants. Whatever mood you find yourself in you can always find what you’re looking for. The dilectable pastries can seduce just about any passerby. Every which way you look there are signs to guide you whether it be towards to the wine and cheese tasting area or, my personal favorite, the Gelato Cafe. Eataly, for the most part, is seperate retail divisions interconnected to one huge retail unit. Some of these divisions have their own sit-down restaurant which gives off a rather European trendy feel. What would Eataly be without its very own in house-butcher and fishmonger? The best of the best is only found here, and the atmosphere informs consumers of this quite quickly. What also makes Eataly such a fresh and trendy place for New Yorkers, is the quality of their products. Despite the fact that they sell pre-packaged pastas, a vast amount of it is made in the store. This goes for a number of other foods sold, and to consumers a product made superbly right before their very eyes is a product worth buying. While Eataly is mainly a market, it also features italian houseware as well as a cooking school. Plans for Eataly’s future are to construct a rooftop beer garden and microbrewery, which undoubtedly will prove to be another smash hit. I came to notice that not for a moment is Eataly at a stand still, with the bustling shoppers weeding thier way from delicousness to delicousness no wonder this fresh food tycoon will be seen in cities  like Chicago and Boston in the near future. Personally I feel the experience I had while meandering my way through Eataly was something everyone who travels to New York City should experience. Eataly is not just a mere food market, but a learning experience of  gourmet italian food. Sadly I was forced to eventually find my way to the exit, however when I am hopefuly residing permanently in Manhatten I plan to  be a frequent visitor of this new phenomenal marketplace.

Fish’s Eddy in the Empire State of Mind.

Posted in Uncategorized on October 12, 2010 by lhowanit


 Being a city girl at heart, it came as no surprise to me during my first visit to New York that I’d fall head over heals. Fast lane, high speed lifestyle is truly what draws me in, however galivanting across Manhatten opened my eyes to a new retailer that is truly a diamond in the ruff. I first came across the quaint dishwear store, Fish’s Eddie, while strolling down Broadway. Under any other circumstances one would think: dishwear, what could be so enticing? Well my friends, Fish’s Eddy gives a new spin on a seemingly bland product by putting an edgey unique design to their dishwear. A simple cup may have the designs of a new york times cross word or the adorably fun new york apartment floor plan. Upon entering the store I was thrown into a swarm of people going completely nuts for these incredibly precious pieces. The merchandise ranges from totes  to trays; napkins to dinner plates. Much of the inventory was reasonably priced, for New York that is. I examined a cup priced at $7.00, however even with the priciness consumers were still more than happy to slide their visas in order to obtain such trendy items. As I  proceeded to wait in line for my very own purchase, it proved that the business was flourishing due to the incessant noise of a ringing cash register at all times. Of course my purchase is from the brooklyn styled glasses, and I will forever have a fond memory until I return.