Another vastly popular mascot for the GEICO company is the Caveman Series. These campaigns feature a caveman living in present-day society that composes himself as just another average individual, excluding the caveman physical features. Within these commercials a slogan is presented: “GEICO: so easy a caveman could do it.”, leading to the caveman becoming tremendously offended by the stereotypical tagline. The caveman is being portrayed as a brainless being that is incapable of anything but trivial tasks accept investing with GEICO insurance. Viewers see the caveman as any other individual in today’s society; although they are still being harshly stereotyped. At this moment the humorous aspect is thrown in with the irony of the situation staged in the advertisement. The slogan subconsciously provides the viewer with the knowledge that GEICO is easily accessible to anyone; moreover easily operated. The success of the caveman series has been remarkable, and in 2008, the GEICO Caveman was awarded favorite advertising icon of the year. The popularity also lead to a variety of interactive websites being created in addition to a television show deemed ‘Cavemen’ premiering on ABC television network in late 2007. In the end GEICO has once again proven to be a leading innovator in the advertising world in addition to providing consumers with a consistent brand image.
Archive for December, 2010
Although Proactiv is rated the number one skincare product among dermatologists, it is well known that the product in all actuallity is what some may call a sham. The customer ratings speak for themselves and I, myself, was extremely dissapointed in the results Proactiv failed to give me when I was once a user. However, the product remains to be successful despite the fact that it really doesn’t work. The question is, why?
Well after glancing at a few commercials for he brand it becomes quite apparent, and the answer is celebrity endorements.
It’s quite the advertising technique in fact. Proactiv always chooses a celebrity with a good reputation and a girl next door look because in all honesty every young girl wants to be the girl next door even moreso like a celebrity. Recent celebrities chosen to endosre the brand have been Jessica Simpson, Jennifer Love Hewitt, etc. At one point in time Lindsay Lohan was once a Proactiv celebrity endorser, however due to the train wreck and bad influence she has become the brand dropped her faster than a hot potatoe. The commical aspect to these advertisements is that these celebrities clearly do not have an acne problem, but the fact they are being paid millions of dollars gives them enough incentive to show a picture of themselves with a tiny pimple and claim that to be a case of embarressing, shameful acne. Low and behold these celebrities confess that Proactiv was the product which cured them of their ‘acne’ and let them truly shine and become the radiant successful star each of them are today. Katy Perry is the most recent Proactiv supporter, but the picture of her with ‘acne’ is almost laughable because it really is a minor pimple. The popular singer really shows no signs of suffering from acne, but nevertheless the brand remains to be successful. The power in which celebrities hold over consumers has gone to the extreme in this case, especially when marketing a product that really does not actually do what it promises.
I find it difficult to sympathize with waiters or waitresses who do not right down orders. My recent experiences at O’Charley’s being a prime example. The dinner was literally doomed from the very start when my waitress took my family’s orders without writing a single thing down. First our appetizer was the not the right appetizer we ordered ,which was simply chips and salsa. Instead we recieved a very greasy order of cheese fries. After informing her of her mistake she offered to bring us the correct appetizer however, we opted to just wait for our meals instead. Next she completely failed to bring my Dad’s side ceasar salad, and at this point our frustration levels were beginning to boil over. Nevertheless the third and final strike was when my dinner was still a bit cold. In confronting the waitress of all her mistakes she offered her apologies, but there was no sympathy from my end due to the fact that she chose to not write the order down. Granted if she had the proficieny to memorize the complete order with no mistakes I would have no complaints; in fact I would be quite impressed. The waitress informed us that she would tell her manager about the situation and he then approached my family offering his sincerest apologies and to pay for our dinner due to our incompetent waitress.
Despite the fact that our dinner was on-the-house, the evening had been spoiled. Unfortunately this was not the last time we would deal with this issue from the same O’Charley’s restaurant. Not even a week later a different waitress failed to write the order down. Needless to say, the order was once again incorrect when we recieved it. My Dad fuming, to say the least, informed the waitrss of her mistakes and the manager approached us yet again offering the same deal. Although we recieved another free meal and apologies were offered the fact of the matter is that the manager clearly failed to make sure the waiters and waitresses all write down the orders just as they are supposed to. Even with our previous complaints in service, the situation did not improve. Personally, I find poor service at restaurants, such as this story exemplifies, to be one of my biggest pet peaves because it really is easily avoided. Just as an F on an Exam is easily avoided with the proper amount of studying, this whole ordeal would have been bipassed by the waitress properly using her pen and order forms. What needed to occur was the manager to be more strict on waitresses writing down orders especially after recieving a customer complaint about that very issue. Now that O’Charley’s has proven to provide less than satisfactory service on more than one occassion my business will without a doubt be taken elsewhere.
I found myself quite alarmed today when I was unable to obtain my caffeine fix from my preferred Starbucks due to another obscene line of customers. I would classify myself as a fairly devoted consumer to Starbucks coffee, being that I am rarely ever seen without a cup in hand most days. However, after taking a glance at the ridiculous number of people in today’s line, like those that Starbucks becomes notoriously known for during Winter, I took my business elsewhere. Unfortunately, I was not quite as satisfied with the coffee I opted for instead. I seem to find myself in this very same predicament each Winter season, and wonder why so many people are willing to put up with the hastle of waiting in line. At times the lines are so long they have the potential to prevent students from making it to class on time, yet there they stand. As much as it pains me to admit it, I sometimes find myself amidst the swarm of people in these lines mainly because during these frigid months a hot Starbucks coffee seems like the only thing that will get me through the long walk across campus. It would seem appropriate for a few or at least one more Starbucks to be scattered around campus in order to keep the crowd at a reasonable level. I’m sure that the student population would be more than delighted by this, moreover they would be able to provide enough business. Until then I guess customer devotion speaks for itself when it comes to Purdue students and their love for Starbucks coffee.